Yandex Market x Split
Bringing pay-later to every purchase
I designed the initial integration of Yandex Split — a new buy-now-pay-later service — into Yandex Market, across the shopping journey: product pages, checkout, and user accounts.
Split lets people break any purchase into 2, 4, or 6 installments. My job was to bring a brand-new fintech product into an already familiar shopping flow without it feeling bolted on.
Split integrated into the checkout interface
Checkout with expanded Split options
Walking through the Split options flow
A new widget system, built to work across every interface in Market