Yandex Market x Plus
Gamified loyalty tasks

Yandex Plus is a loyalty subscription that runs across Yandex Market, taxi, food delivery, and more. I designed the task system inside it — small missions that pay points for things people already do: a first grocery order, a full tank, an order over a certain amount.

The hard part was the mechanics, not the screens. I designed the full journey across every platform — from the badge on a service's home screen to the task on a product page, the reward moment, and progress you can track from any app in the Plus ecosystem.