Product Design · Design Systems · Team Leadership
Hi, I'm Anton Pepelyaev. I lead complex multi-user products, build scalable systems, and craft detailed digital experiences.
Selected Works
Created a brand new web experience for FBS, an international broker with 27M users across 7 languages. Designed 30+ pages and landing experiences, built a complete design system integrated into the CMS, and reimagined the entire user journey from first interaction to trading account creation.
Led design for loyalty and fintech experiences at one of Russia's largest e-commerce platforms. My main challenge was making complex reward mechanics feel simple and rewarding — designing gamified tasks that work across multiple Yandex services, building communication systems that don't annoy users, and integrating buy-now-pay-later options seamlessly into the shopping flow.
During my time at Yandex Market, I also had the opportunity to
contribute to fintech-related projects.
I designed the first version of the then-new Split service at
Yandex Market.
Open to new
projects